Huda Beauty: What's Worth Buying
Huda Beauty started as a blog and YouTube channel and grew into one of the best-known makeup brands in the world. It's especially popular in the Middle East, and its range now stretches well past the false lashes that launched it.Like any large brand, some products are standouts and others are hit-or-miss.Here's a guide to what reviewers recommend, where opinions split, and how to choose.
A Quick Background
According to Wikipedia, founder Huda Kattan started a beauty blog in 2010 and launched the cosmetics line with her sister Mona in 2013.Its first product was a collection of false eyelashes, sold through Sephora in Dubai in 2011 and in the US in 2015. The brand now offers more than 140 products and, as of June 2025, is fully founder-owned.
The Products Reviewers Praise Most
Easy Bake Loose Baking & Setting Powder
This is the brand's signature product. Wikipedia lists it among Huda Beauty's highest-selling items, and GrailPeople's roundup of creator opinions says it's the one creators back most, quoting a former wedding makeup artist who calls it her number one favorite formula. Thingtesting reviewers describe it as finely milled, good at controlling oil and extending wear, and soft and weightless on the skin. A BuzzFeed writer who tested a range of Huda products says it converted her, since it smooths the look of skin, blurs pores, and brightens under the eyes.
It's not universally loved, though. An older review at Real She Power found a white cast in photos with the Banana Bread shade and called the $34 price tag steep for its results. The takeaway: shade choice matters, and it's worth checking flash photos.
#FauxFilter Concealers And Color Correctors
The Faux Filter line is another best-seller, per Wikipedia. Thingtesting reviewers highlight ultra-pigmented correctors and concealers that tackle dark circles, and the #FauxFilter Color Corrector is the top-rated Huda Beauty product on SkinSort.
Blush Filter Liquid Blush
GrailPeople names it the best liquid blush for textured skin, and SkinSort lists it as the most affordable Huda Beauty product it tracks, starting at $21.
Samantha Lashes #7
Wikipedia says this has been one of the best-selling and highly reviewed lash products since launch, which makes sense given the brand's lash-first roots.
The Mixed Bag
Foundations. The brand's foundations are among its most debated products. Thingtesting says Huda Beauty's weaknesses include potential ashiness or heaviness if shade or application is off, and patchiness over dewy bases. Real She Power calls the original Faux Filter foundation a full-coverage dream with a matte finish, noting it launched in 2017 with 30 shades. It adds that the range has since grown to 39 shades, though that article is about 20 months old, so check the current range.
GrailPeople lists the Easy Blur Natural Airbrush Foundation with Niacinamide as the best full-coverage foundation among Huda products, but Thingtesting reviewers report mixed results with the Easy Blur primer. As always, shade matching in person or with samples helps.
Quick Guide By Skin Type
| Skin type | What to consider |
|---|---|
| Oily | Easy Bake powder for oil control, and matte foundations |
| Dry | Be cautious with matte formulas and powder, and use hydrating skin prep |
| Dull or tired-looking | Faux Filter correctors and concealers |
| Textured skin | Liquid blush, per GrailPeople |
Brand News Worth Knowing
Some shoppers like to know about a brand's record before buying, so here are a few points, summarized from Wikipedia and its sources. Judge them as you see fit.
- 2022 lawsuit. Wikipedia reports a US lawsuit claiming the Neon Obsessions palette contained substances not approved for use around the eyes. A federal judge approved a $1.93 million settlement.
- January 2026 controversy. Wikipedia reports that Huda Kattan faced significant public backlash after sharing a social media post about the Iran protests, and that the incident led to calls for a boycott of Huda Beauty products in several markets. How much that matters to you is a personal decision.
Buying Tips
- Shade-match carefully, especially for powder and foundation.
- Check reviews for your skin type, since the same product can look different on different skin.
- Start with the sure things, such as Easy Bake powder or a Faux Filter concealer.
- Look for samples or minis before committing to a full-size foundation.
- Check the fragrance. Thingtesting mentions fragrance as a quirk with some products, so sensitive-skinned shoppers should look for fragrance-free options.
A Note On These Sources
Several of these sources are retailer or aggregator sites, and some are affiliate-driven. Thingtesting collects user reviews, some from people who received free products, which the site flags. A few reviews are a year or more old.Treat the picks as a starting point.
The Bottom Line
Huda Beauty's strongest case rests on its Easy Bake powder, its Faux Filter correctors and concealers, and its liquid blush, while its foundations depend more on your skin and shade match. Choose by skin type, test before you commit, and make your own call about the brand beyond the products.
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Stephanie Moore
Stephanie Moore is a Content Editor at Woman With Us with 5+ years of experience in fashion, beauty, and lifestyle content. She edits and refines blogs to make them clear, engaging, and helpful for readers.
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